Instagram Live Shopping
Feb 2021 - Mar 2022
I joined Instagram’s Live Shopping team after they had launched the product’s first version.
As the Live Shopping team’s sole designer, I designed and shipped several features to help buyers discover, engage with, and purchase from brands and creators selling their products live.
We built several features that helped buyers discover Live Shopping events.
Scheduled Live Events
We helped people opt into reminders to tune in when a creator goes live to sell their products.
Live Shopping in Shop Tab
We helped people easily discover active, upcoming, and past live shopping events within the Shop Tab.
Live Shopping in Home Tab
We helped people easily discover active and past Live Shopping events related to their interests, directly on Home Tab.
We also built features that gave buyers reasons to purchase in the moment.
Social Proof
We helped people see how popular certain products were by showing how many people were purchasing, or adding the product to their cart or wishlist in real-time.
Watch and Browse
We helped people view product details, add to cart, and purchase products without leaving the livestream.
Live-Exclusive Sales
We allowed sellers to offer live-exclusive sales to encourage buyers to purchase their products before the livestream ends.
